Dec 6, 2009
Not going to say "Told you so." Well, maybe.
I once sat through a speech made by Tiger's Dad at a conference dinner. It was a rambling speech that seemed to have no other point than "I am an awesome father as evidenced by my awesome offspring and you all suck as parents so go home and focus on your kids." I am not exaggerating. The man was an ass. It became crystal clear to me why Tiger is such an arrogant jerk. I am not surprised in the slightest that he has slept around throughout his marriage. The whole thing reminds me of Prince Charles marrying Diana to produce his offspring while he carried on with Camilla as usual.
Even us non PR consultants know what Tiger needs to to do here. Apologize for his indiscretions in a very public way. Be sure to look genuinely contrite and try to get your wife to stand by your side while you are doing it. Why hasn't he appeared in public? Two reasons I think. First he has to wait for the steady stream of tramps that he has slept with to die down. What's it up to now? Six? Second reason, humility is not in his nature.
Oh and Mrs. Woods.... way to go with the golf club.